Three key trends from this year’s IHIF event | Mintel.com

Three key trends from this year’s IHIF event | Mintel.com

This material was originally released here.

September 28th, 2021September 27th, 2021
Three essential trends have actually emerged from the current edition of the IHIF, which was lastly held in Berlin on 1-3 September 2021, after having actually been held off four times following March 2020, when the occasion was originally arranged to happen..
The hospitality sector is embracing sustainability.
There was one clear style that dominated the headings at IHIF– sustainability. While a couple of years back, sticking to sustainable norms was considered a great to have for hospitality companies, now it has actually ended up being a full-fledged necessity..
The push towards sustainability is coming from above and listed below, both from consumers and from investors in the hospitality sector. For example, according to Giorgio Manenti, managing director at Eastdil Secured, a realty investment banking firm, numerous German and European institutional funds will not buy companies unless they have sustainability plans in location..
Brian Kaufman, managing director at Blackstone, a leading private equity group, also kept in mind that sustainability initiatives can likewise have long-term monetary benefits. He said: “One thing to bear in mind is environment, social and governance (ESG) initiatives arent simply always costs, theres real ROI chance that originates from buying them, whether its water reduction efforts, energy performance implementation, we as a firm have an emissions decrease target that were very focused on throughout all sectors across all assets.”.
Mintels research study reveals that whilst sustainability is not leading of mind for the majority of consumers when choosing a business to book a vacation with, young consumers are far more likely to favour companies that prioritise sustainability. Almost 1 in 5 Brits aged 16-24 think about a brands ecological policy to be one of their 3 essential factors when picking a travel company, compared to around 1 in 10 adults..
IHIF 2021 financier panel conversation.
( From delegated right: Benjamin Habbel, Founder & & CEO Limestone Capital; Brian Kaufman, Managing Director Blackstone; Dominic Seyrling, Investment Director Archer Hotel Capital, and Will Duffey, Managing Director; JLL).
Source: Questex.
The workation.
A 2nd crucial trend evoked by numerous of the presenters at the conference can be summarised as stay anywhere, work anywhere or as the rise of the workation. As an outcome, people can conduct their service from anywhere they pick to live or even as part of a working vacation.
Given this brand-new paradigm, standard holiday resorts require to begin presenting appropriate areas where guests can work effectively in order to fulfill the altering needs of their customer base. LRO Hospitality primary financial investment officer Henri Wilmes, mentioned that: “Weve invested the last 18 months integrating the work life and personal life in a various way and there will be some modifications in how we work and where we work. I definitely see resorts creating spaces where people can come and work but have a break too.”.
Henri Wilmes, chief investment officer, LRO Hospitality, speaking at IHIF 2021.
Source: Mark Green.
Meanwhile Chris Norton, CEO of Equinox Hotel Group (also pictured above), determined that resort residential or commercial properties should prioritise features to finest serve working visitors, including: fast web, multiple plugs in the spaces, capability to link portable gadgets to TVs and quick food and drink services. Mintels research confirms the importance of these facilities, with most potential hotel visitors stating the level of comfort/amenities in a hotel room would be more crucial to them than other hotel centers (eg bar, restaurant– see Mintels Report Hotels– UK, 2020).
The personnels challenge.
Drawing in more consumers, the most pressing issue affecting the hospitality market globally is the lack of enough workforce. Simply as need is ramping up, the swimming pool of offered employees has actually decreased, with some having picked to leave the sector or stay on furlough. Marriotts CEO Tony Capuano, who spoke at the conferences opening session, kept in mind that the chain, which is the worlds biggest by top quality spaces, has 10,000 unfilled tasks at today time.
Drawing in the ideal personnel is vital for hotel operators with Mintels research study showing that client service has the greatest influence on guest fulfillment levels, putting it above cost, space facilities and the quality of food and beverage used (see Mintels Report Hotels– UK, 2019).

A second key trend evoked by numerous of the presenters at the conference can be summarised as remain anywhere, work anywhere or as the rise of the workation. As a result, individuals can conduct their business from anywhere they pick to live or even as part of a working vacation. Given this brand-new paradigm, traditional vacation resorts need to begin presenting correct locations where guests can work effectively in order to satisfy the changing requirements of their client base. LRO Hospitality chief investment officer Henri Wilmes, mentioned that: “Weve invested the last 18 months combining the work life and private life in a various way and there will be some modifications in how we work and where we work. I definitely see resorts producing spaces where people can come and work but have a break as well.”.


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