Three Crowns shapes Nigerians up for end-of-year, begins 30-day Fitness Challenge

Three Crowns shapes Nigerians up for end-of-year, begins 30-day Fitness Challenge

Branded Content
As the last quarter of the year 2021 gathers momentum; and Nigerians, both in your home and abroad are counting down to the end of the year, Three Crowns milk, the countrys leading low cholesterol milk brand name from the stable of FrieslandCampina WAMCO Nigeria PLC is poised to get both its customers and other Nigerians, particularly mothers and families, to go into and end this year into the new year physically and psychologically fit.
The iconic brand has actually begun completion of year 2021 edition of its health and wellness project, tagged “Fitness Challenge.” The project would, no doubt, deal Nigerians an interesting time at this year-end season.
It would be remembered that the Fitness Challenge Campaign is a platform designed to help mums keep fit and emphasize the value of a healthy way of life through nutrition and exercise.
As usual, individuals have actually been organized into 3 physical fitness levels: “Newbie (Beginners level), Wannabe (Standard level) and Pro (Advanced level)”; and consumers are to pick a preferred level they feel most comfortable with.During the period of the project, day-to-day workout videos tailored for the different levels identified above are released throughout the brands digital platforms and customers are asked to recreate exact same and share with the brand. Every Saturday, BTL (Below The Line) cardio dance sessions hold offline throughout areas.
Being a digital led campaign, direct training will happen on WhatsApp and Telegram with licensed fitness trainers for 30days. It integrates everyday interesting workout regimens posted on the brands social networks pages (#fitnesschallenge on Instagram; #TC 30DaysFitnessChallenge on Facebook and on Twitter) for 30days.
Those interested will be invited to register at https://www.femininelounge.com/fitness-challenge  and Participants in each level would be coached differently by the fitness trainers.
Marketing Manager, Three Crowns, Mrs. Omolara Banjoko while offering information of the campaign, said “Three Crowns acknowledges the essential location of mothers in the households and the larger society, that is why Three Crowns has actually made the care for mothers a leading priority as the brand recognizes them as the “Heart of the home”.
According to her, “in taking care of the mothers we ultimately look after everyone in the society. We have seen a lot of mums take part in the campaign with their kids, pals and spouses. This will absolutely put them on the right path to a healthy lifestyle.
She even more mentioned that within the duration of the activity, customers will be encouraged to workout with whatever home product is readily available to them like containers, kegs, food trays, water dispenser plastic bottles or do simple regimens that do not require expert guidance to achieve.
Surprisingly, the campaign has actually been extremely successful as testaments abound from present and previous individuals as well as the viewing public.
Many Nigerians, particularly ladies are praising Three Crowns and its handlers for the extremely beneficial and very thoughtful initiative.
Mosunmola, a previous winner stated that she only stumbled on the announcement about the campaign while attempting to re-activate her Instagram manage. In her words, “I didnt even join the fitness challenge to win. I simply desired to get my groove back and look where it brought me!” Elizabeth who has actually likewise participated in the difficulty sent, “The Fitness Challenge would always be a welcome idea”, adding that with the fitness challenge platform she had the ability to keep fit and healthy. She said, “I lost 5.43 kg throughout the duration; I wound up fitter than when I started with my face radiant, and my health better; and I now control my meals, all thanks to Three Crowns and its fitness obstacle”.
Ngozi Nwankwo, a customer who has actually consistently followed the obstacle on the brands social media manages in the Festac Town location of Lagos, said, “The Three Crowns Fitness Challenge is a very interesting programme and an eye-opening effort from the brand which has actually endeared itself to all Nigerians, particularly women and entire families as it draws attention to the advantages of integrating physical fitness and healthy consuming habits to our lifestyles; I have personally benefitted a lot from it over time”.
3 Crowns milk is the 2nd flagship brand of FrieslandCampina WAMCO Nigeria PLC– Nigerias primary dairy company and an affiliate of Royal FrieslandCampina in The Netherlands, one of the largest dairy cooperatives on the planet.
Ore Famurewa
Executive Director, Corporate Affairs
This content was initially published here.

We have seen so lots of mums take part in the project with their kids, partners and pals. Mosunmola, a past winner stated that she just stumbled on the announcement about the campaign while attempting to re-activate her Instagram handle. In her words, “I didnt even sign up with the fitness obstacle to win.” Elizabeth who has likewise gotten involved in the difficulty submitted, “The Fitness Challenge would always be a welcome idea”, including that with the fitness challenge platform she was able to keep fit and healthy. She said, “I lost 5.43 kg during the duration; I ended up fitter than when I began with my face glowing, and my health much better; and I now manage my meals, all thanks to Three Crowns and its fitness difficulty”.


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