Stay Ahead of Holiday Shopping Trends Through the End of Q4 with Automation

Stay Ahead of Holiday Shopping Trends Through the End of Q4 with Automation

The holiday is frightening for most eCommerce brands. Not just is it the greatest shopping duration of the year (accounting for as much as 30% of all retail sales), however the stress and pressure that features Black Friday, Cyber Monday, and Christmas eCommerce sales is a lot to handle.

Fortunately for you, this year doesnt have to be the very same. You can get ahead of vacation shopping patterns using automation, taking the stress off your team and providing consumer experiences vacation buyers now anticipate. This guide shares how.

Theres pressure on your customer support team to handle the unavoidable vacation returns, while your social networks group fights through its inboxes to answer questions about your Black Friday sale prior to it ends.

1. Capture mobile consumers email addresses

Even if your Black Friday sales arent in full swing simply yet, catch those early consumers through a mobile pop-up on your website. Link ManyChat with your Shopify shop, then develop a pop-up that asks a visitor for their info (like their phone number or email address) to get on the early bird list. By the time your Black Friday sale rolls around, youll have a list of engaged people all set to shop..


The holiday shopping season officially starts on Black Friday; however, approximately 60% of individuals have actually already started their vacation shopping by November 1 (and lots of consumers begin scouting for deals as early as September)..

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Regardless of what youre using in return, keep in mind to make the pop-up mobile-friendly. Its estimated that 72.9% of all retail eCommerce sales will take place on mobile this year. Excellent news for you, because customers are simply a couple of clicks far from visiting your website, finishing your kind, and landing themselves an area on your retargeting subscriber list.

2. Send customized Black Friday discounts.

Did you know that 44% of customers are affected by discount rate codes to attempt a new online seller throughout the holiday season? Its why Black Friday, Cyber Monday, and the Christmas duration are arguably the greatest shopping days of the year. Retailers offer discounts in a bid to stand out from the competition– and consumers expect to see them..

Work this into your automation strategy utilizing an omnichannel chatbot. Produce a Flow in ManyChat that provides distinct discount codes to your 2 greatest customer sections:.

The discount coupon code– which can be delivered automatically through SMS, Facebook Messenger, or Instagram– will incentivize first-time buyers to become a consumer and turn existing consumers into loyal fans. You can even set up a call-to-action (CTA) button that appears inside the discussion that takes consumers straight to the item( s) they reveal interest in..

Individuals on your e-mail list who have not bought yet.Existing customers..

3. Keep COVID-anxious shoppers notified.

Inform possible visitors to your store about your COVID safety preventative measures utilizing a chatbot. On your organizations Instagram account, for instance, edit your bio to state something like, “Send a DM saying COVID for an upgrade on our shop policies.”.

Its clear that the COVID-19 pandemic changed how people shop throughout the holiday with 70% of holiday consumers concerned about being too near to others in stores. Another 32% are prepared to try a brand-new shop if they have COVID-19 safety preventative measures in place..

Configure a “COVID” Keyword Trigger in Instagram DM Automation by ManyChat. Anybody who sends your account a direct message (DM) with that Keyword Trigger will get your shops social distancing and face covering policies, along with the least busy times to visit your shop, right away helping consumers feel more comfortable about visiting personally rather than preventing your shop entirely..

4. Give real-time stock schedule.

ManyChat incorporates with Shopify to pull stock levels. If a consumer asks whether your bed mattress is in stock, for instance, your chatbot might give the following responses depending on your inventory:.

And the finest part is, you have a shot at transforming newbie vacation buyers into year-round repeat customers. Some 15% of consumers have made a purchase through a chatbot. The bulk (81%) had a favorable experience, so much so that they would do it again.

A lot of retailers up their inventory levels throughout the holiday season. If your marketing campaigns are working well, its not unusual for items to fly off the racks..

Product in stock: “Success! The mattress is in stock, but its a popular one and cant assure it will be here all Black Friday.” Out of stock: “Uh oh!

Consider this when believing about activities to automate. 43% shoppers will attempt a new online merchant if the item theyre shopping for is in stock. That suggests if a consumer check outs your site and sees an “out of stock” message for a product they wished to purchase, you might lose them to a rival.

Solve this issue by developing a chatbot that offers prospective buyers real-time stock availability. Some 60% of customers said that they would purchase from a site that used a chatbot concierge.

5. Run a holiday-themed giveaway.

The concept of a social networks free gift is simple: You provide away one reward, such as a totally free product bundle, to someone who goes into. Everyone on the giveaway list needs to do something to get in– whether thats like your Instagram post, send out a DM, comment on your Facebook video, or tag a good friend in the remarks.

The vacation season is the time for providing not simply to loved ones, however to your clients. Enter the vacation spirit by hosting a free gift on social media– the online channel that 25% of individuals prepare to use throughout their vacation shopping process.

Follow it up with a welcome message while they wait for their entry to be verified, then tell them if they have or have not currently gone into. If they have successfully gotten in, inform giveaway entrants how they can earn extra entries.

Not only does it help develop an email list (more on that later), however accounts that run Instagram giveaways grow 70% faster than those who dont.

In ManyChat, set a Keyword Trigger like “GIVEAWAY” that goes into people into your brand-new giveaway circulation if they send an Instagram DM, Facebook, or text including that word..

The supreme goal with a social networks free gift is to build your e-mail list. As the final step of your giveaway chatbot, request for a contacts email address in return for benefit entries. That way, you still have a direct line of communication to those individuals who dont win the free gift, and have a list of individuals whove shown interest in your items and may hit “purchase,” even if they didnt win the reward..

Learn more: How to Create a Facebook Giveaway Bot.

6. Recover abandoned carts.

Not all of the holiday consumers who visit your website and add a product to their shopping cart will finish their purchase. Research discovered that 71.36% of shopping carts were abandoned Black Friday 2020. Cyber Monday was even worse with a typical cart desertion rate of 80.69%.

Well, theyre not lost permanently. Send them a message on a channel, such as SMS, Instagram DM, or Facebook Messenger, theyve engaged with your chatbot before. Advise them of the product they had in their basket and ask why they havent completed their purchase. If its a pricing-related concern (like the product being too expensive, for example), provide a discount code as a last reward to buy..

There are different things you can do to avoid cart abandonment on your website, like being transparent with shipping expenses, offering alternative payment approaches, and including social proof to the checkout page. However what happens when a prospective shopper ignores all of those strategies and hits the exit button of their browser?.

7. Automate the vacation returns procedure.

Ecommerce brand names saw a 41% increase in online returns throughout the 2020 holiday season. Whether the person didnt like it, it was the incorrect size, somebody else had bought the exact same gift, the excuses behind a holiday-related return continue.

You can get ahead of vacation shopping trends utilizing automation, taking the tension off your group and delivering client experiences vacation consumers now expect. Did you know that 44% of customers are influenced by discount rate codes to try a new online merchant during the holiday season? And the best part is, you have a shot at transforming novice holiday consumers into year-round repeat customers. Not all of the holiday consumers who visit your site and add a product to their shopping cart will finish their purchase. Pro pointer: When using automated actions, always offer the client the alternative to talk to a human customer service agent.

Set up the chatbot to ask whether theyre a regular or newbie consumer (you can change the type of service you offer and the details you ask for based on their action). ManyChats combination with Shopify will discover this in your order management system and validate whether the product is still eligible for a return.

While customer returns arent enjoyable to deal with, the great news is that you can automate the majority of the procedure. Rather of directing individuals towards your consumer assistance department, have them speak with a chatbot. (Customers are more responsive to this than you believe: Four in 10 people do not have a preference on whether a human or chatbot assists them, so long as they get the help they require.).

Thats a sentence most eCommerce brands do not think, however ought to– particularly when automation is tossed into the mix..

Save time and automate these holiday patterns with ManyChat.

Whichs it! The returns procedure was managed with no pressure on your customer support group, and the customer got what they desired, quickly.

Register complimentary.

Regardless of the reason for the return, its essential that your eCommerce organization gets the experience. The vast majority (84%) of clients would shop with a merchant once again if the returns experience was positive..

The holiday does not have to be stressful.

The post Stay Ahead of Holiday Shopping Trends Through the End of Q4 with Automation appeared initially on ManyChat Blog.This content was initially released here.

Not just can you utilize ManyChats automation to deal with the increase of social networks support concerns throughout the vacation season, but you can automate list building campaigns and offer consumers the information they require to make a purchase..

Pro tip: When utilizing automated responses, constantly offer the client the option to talk with a human customer care agent. Chatbots can manage most questions, however often, people wish to consult with another individual. Use your chatbot to collect important info– like the order number– prior to clients are gone through to a staff member to conserve time..


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