Hotspots: November 2021’s Top Trends Observations | Mintel.com

Hotspots: November 2021’s Top Trends Observations | Mintel.com

Mintel NewsNovember 18th, 2021November 18th, 2021
Hotspots bring you the Mintel Trends teams leading observations on product or services launches from around the globe. From a pots and pans brand offering a text hotline for real-time cooking advice to a design company presenting a new hybrid working design that permits workers to select which days they work, take a look at the most ingenious worldwide efforts happening this month.
Text the cookware brand– United States
Terrific Jones pots and pans released a text hotline to use real-time cooking guidance. The service, called Potline, is a free, direct SMS line to the Great Jones team. The text hotline will answer any type of concern related to cooking and meal prep. People can even text ingredients they have on hand, and a representative from Great Jones will reply with dish tips. The service is open on weekdays from midday-6pm EST
. The pandemic produced a rise in cooking and baking, and it put pots and pans brands in a special position to separate their value offerings. Great Jones, similar to other DTC brand names, generates value around aesthetic appeal with a large variety of colors and designs. Now the business is bringing a focus to not just having stunning cooking area equipment, however likewise putting it to use. In numerous methods this hotline is serving as a reason for the premium prices of its items, by signifying its not just providing gorgeous cookware, it has the cooking knowledge to provide.
Diana Kelter– Associate Director of Consumer Trends, North America
Flexible working week– Australia, UK
An employee-owned worldwide engineering and style company is presenting a new hybrid working model so its workers can choose to work any day of the week. Working from home is likewise now a long-term choice so UK employees can select where they work from 3 days a week while the other 2 are invested in the Arup offices.
The pandemic saw versatile working being required upon many companies but it has included to a pre-existing desire from customers to have more freedom as to when and where they work. We are seeing companies look at much shorter working weeks as some studies have found these to produce the exact same, if not much better, results than a five-day week.
Helen Fricker– Trends Manager, EMEA
Astral Chocolate– Brazil
In a collaboration with the Brazilian astrology site, Astrolink, Nestlé has launched Choco Astro, an interaction platform that offers chocolate bars with discounts according to your birth chart. It provides a year of totally free chocolate for the 5 most negatively affected astral birth charts, and also discounts on chocolates according to the monthly forecast for each indication.
The pandemic brought many parts of life to a shrieking halt in 2015, improving the desire for connection, assistance and self-knowledge. When people feel detached from everyone and whatever, astrology and other spiritual practices have a method of generating a sensation of connection with something outside of the self, at a time. Over this duration, a brand-new group of young and varied astrologers emerged on social networks. Brand names are introducing developments linked to the zodiac, not only to provide entertainment however to deal with the targets personality and create a significant connection with them.
Dana Macke– Director of Trends, Americas
Mobility Marketing in the Metaverse– South Korea
Hyundai Motor Company has actually released a metaverse space on Roblox to promote its items and future mobility services. Called Hyundai Mobility Adventure, the virtual game enables users to engage with one another and experience Hyundai Motors movement offerings in the kind of avatars. On Roblox, users can freely browse between the 5 virtual zones in Hyundais metaverse.
As an outcome of decreased real-world interactions, customers have turned to the metaverse to socialise, and platforms like Roblox, Fortnite and Minecraft have seen a rise in users throughout the pandemic. In South Korea, significant investment is being put into the development of a metaverse community, and brand names increasing involvement in this space shows how seriously marketers are taking the metaverse.
Victoria Li– Trends Analyst, APAC

This material was originally published here.

An employee-owned international engineering and design company is introducing a new hybrid working design so its employees can select to work any day of the week. Arups Work Unbound design permits its 15,500 staff members, 6,000 of whom are in the UK, to work flexibly across the seven-day week. Working from house is also now a long-term option so UK workers can pick where they work from 3 days a week while the other 2 are spent in the Arup workplaces. The pandemic saw flexible working being required upon numerous businesses however it has included to a pre-existing desire from customers to have more freedom as to when and where they work. We are seeing companies look at much shorter working weeks as some research studies have actually discovered these to produce the same, if not much better, results than a five-day week.


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