Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

The 2020 holiday shopping season saw retail sales grow more than 8 percent year-over-year, amounting to practically $790 billion (NRF). E-commerce sales removed in 2015, as consumers selected to shop from the comfort of their homes, and we anticipate this trend to continue. This holiday season will likewise see an uptick in foot traffic with more consumers returning to shops in-person compared to last year.
With all indications indicating that vacation costs will continue to increase in 2021, specialists forecast that retail sales will reach $1.093 trillion in the U.S. (eMarketer). In between e-commerce and brick-and-mortar sales, there are a lot of chances for advertisers to generate profits during the vacations this year.
As we head into the 2021 holiday season, what can marketers take away from last year? In order to help advertisers capitalize on the huge opportunity thats projected for vacation retail sales this year, we analyzed thousands of projects from the Simpli.fi platform during the 4th quarter of 2020 to determine patterns worth noting for 2021.
Download the complete report to take advantage of industry-level trends for 2021 holiday preparation, in addition to strategic recommendations for your holiday programmatic projects, such as:

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Interested in benefiting from Simpli.fis innovative targeting and attribution solutions this holiday?
Contact us at hi@simpli.fi
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The 2020 holiday shopping season saw retail sales grow more than 8 percent year-over-year, amounting to almost $790 billion (NRF). As we head into the 2021 vacation season, what can advertisers take away from last year? In order to help marketers capitalize on the huge chance thats predicted for holiday retail sales this year, we examined thousands of projects from the Simpli.fi platform during the fourth quarter of 2020 to identify trends worth noting for 2021.

The post Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4 appeared first on Simpli.fi Programmatic Advertising and Agency Management Software.This material was originally published here.

Implement addressable programmatic options in your advertising mix to promote vacation specials among appropriate consumers.
As video streaming time increases throughout the holidays, reach viewers using OTT/CTV ads to drive greater efficiency.
Take advantage of the rise of e-commerce with Simpli.fis advanced online attribution capabilities, including Transaction Value Reporting to determine ROAS.
Expand Conversions Zones to cover parking area as consumers significantly turn to curbside pickup this holiday season.
And more


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