eMarketer Podcast: Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand - Insider Intelligence Trends, Forecasts & Statistics

eMarketer Podcast: Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand – Insider Intelligence Trends, Forecasts & Statistics

Its our second episode of Brand Anatomy, where we get unique looks inside leading brand names! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonics Brian Rowley, vice president of marketing, to discuss how the company– a long time leader in customer electronics– leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.This material was originally released here.


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