2021 / 2022 Content Marketing Stats & Trends

2021 / 2022 Content Marketing Stats & Trends

Mentioning the TikTok Craze TikTok was the second most installed non-gaming app worldwide in January 2021, with close to 62 million installs. The countries with the largest TikTok installs were from Douyin in China at 17 percent, followed by the United States at 10 percent.Search Engine Optimization is an essential element of Content Marketing In 2021, 69% of material online marketers invested in SEO, utilizing it for tactical keywords (70%), localization (50%), and mobile optimization (48%). Optimization is becoming more about producing the finest possible customized experience for users. Podcasts growing Podcast Insights reports there are more than 2,000,000 podcast programs, which number continues to grow. Podcast listeners are much more active on every social networks channel (94% are active on at least one– vs. 81% for the entire population). Podcast listeners are more likely to follow companies and brands on social networks, and 80% listen to all or the majority of each podcast episode. Data and Research Content online marketers are investing more in gathering exclusive data and standards utilizing tools such as Google Surveys. Eighty-three percent of marketers are carrying out marketing research, and 88% of business use market research study to make business decisions. Of those surveyed, 67% of marketers plan on increasing marketing research invest in the next year. The top 2 innovations B2B companies utilize to help with material marketing are analytics tools (86%) and email marketing software application (85%). Trends and stats are continually progressing quickly, so the focus needs to be on versatility instead of certainty. See how our experienced team can help you with content advancement, content marketing technique, SEO, and more.This content was initially released here.

Digital Video Becoming Essential 86% of businesses use video as a marketing tool, and 93% of online marketers who utilize video say that its an important part of their marketing method. The most typically created types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%). While 38% of consumers are more likely to trust brand names that show variety in their advertising, 71% of consumers say they would be ready to invest more money to support products and services from a brand name they trust.Social Media Usage: Instagram and TikTok on the Rise According to PEW Research Center, approximately 7 in ten Americans state they use a social media website. The countries with the largest TikTok installs were from Douyin in China at 17 percent, followed by the United States at 10 percent.Search Engine Optimization is an important element of Content Marketing In 2021, 69% of material marketers invested in SEO, utilizing it for strategic keywords (70%), localization (50%), and mobile optimization (48%). The leading two technologies B2B organizations use to help with content marketing are analytics tools (86%) and email marketing software application (85%).

Digital Video Becoming Essential 86% of businesses use video as a marketing tool, and 93% of online marketers who utilize video say that its an important part of their marketing strategy. The most typically developed types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%). While 38% of clients are more likely to trust brand names that reveal variety in their marketing, 71% of consumers say they would be ready to invest more cash to support items and services from a brand name they trust.Social Media Usage: Instagram and TikTok on the Rise According to PEW Research Center, roughly seven in 10 Americans say they use a social media website.

Instagram grew from 76%.
Twitter fell from 53% and moved from fourth to 5th place.
YouTube took fourth location, up from 53%.
TikTok increased from 5%.


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